This morning, I was on a panel at BIO International Convention in San Francisco to discuss what digital health technologies can learn from the experience of personalized medicine. I was invited to participate with esteemed colleagues (all female, by the way!) representing various aspects of the health care technology sector: physician, investor, data and evidence analyst, and payer strategist (yours truly).
We were well prepared going into the panel session, with multiple conference calls to coordinate on who will share what, and which case studies were relevant and insightful. I was excited to participate in this collaborative session, and I was looking forward to engaging audience members.
In fact, the content was so engaging that I admit I totally went off-script. When you are passionate about ensuring people take away important lessons from the panel, sometimes you just have to move off the softball content into provocative territory.
If it means I get pegged as the Debbie Downer, so be it.
If it means I provide the perspective of unpopular stakeholders, those who are often used as scapegoats, so be it.
If it means telling people what they don’t want to hear, so be it.
I’ve done my job.
The session was fantastic, and my fellow panelists were gracious and inclusive. But I admit that I am most proud of challenging assumptions, exposing inherent flaws in the system, and moving us away from what others should do to what we can do.